Power to what you stand for
To what you believe in
To making something out of anything and everything out of nothing
POWER TO THE WISE
The warriors who conquer boardrooms,
social battalions and skeptical bureaucrats
The spiritual teleporters
Them who raise future leaders while
shaping leader’s futures all in a days work
LEADERS IN THEIR OWN RIGHT
The crowd shaker
WE SAY POWER TO YOU THE HARMONIC, MELODIC EAR BENDER
The platform taker
The voice of reason
The perception shifter
THE SISTER AND BROTHER FROM ANOTHER MOTHER
TO YOU WHO HAVE YOUR EAR TO THE
GROUND OF THIS GOLDEN PLATEAU
IMMERSED IN CONVERSATIONS
THAT ARE YET TO BE HEARD
To you who realise and materialise all that can
possibly be done under the South African sun
YOU WHO WON’T GIVE UP UNTIL WHAT’S RIGHT IS DONE
WE SAY TO ALL OF YOU WHO KNOW WHAT’S TRUE
THE TIME HAS COME TO DIAL INTO A FREQUENCY
That allows you to really be you
NOW WE’RE TALKING
Age: (Primary) 25 – 49 years
Gender: Equally Male and Female
LSM Segmentation: LSM 6-10
Mindset: Aspiration, intelligent, informed and accomplished.
There is a need for greater intellectual stimulation from talk radio amongst the South African majority.
Our listeners have a genuine interest in the socio-economic development of the province and country. The station will be relevant to our listeners’ experiences, informed by our history and inspired by a South Africa we all hope for.
The majority of South Africans feel the local discourse, media, public debate, academia, economy and even politics are still dominated by an Eurocentric paradigm or perspective.
POWER 98.7 market/listener research clearly indicated that the majority of South Africans have been hoping for a forum or platform for the SA majority’s perspective to be heard.