POWER TO YOUR AMBITION

Power to what you stand for
To what you believe in
To making something out of anything and everything out of nothing

POWER TO THE WISE

The warriors who conquer boardrooms,
social battalions and skeptical bureaucrats

POWER TO THE COURAGEOUS SOULS

The spiritual teleporters
Them who raise future leaders while
shaping leader’s futures all in a days work

LEADERS IN THEIR OWN RIGHT

The crowd shaker
The groundbreaker

WE SAY POWER TO YOU THE HARMONIC, MELODIC EAR BENDER

The platform taker
The voice of reason
The perception shifter

THE SISTER AND BROTHER FROM ANOTHER MOTHER

To you who envisions an Africa alive

TO YOU WHO HAVE YOUR EAR TO THE
GROUND OF THIS GOLDEN PLATEAU
IMMERSED IN CONVERSATIONS
THAT ARE YET TO BE HEARD

To you who realise and materialise all that can
possibly be done under the South African sun

YOU WHO WON’T GIVE UP UNTIL WHAT’S RIGHT IS DONE
WE SAY TO ALL OF YOU WHO KNOW WHAT’S TRUE
THE TIME HAS COME TO DIAL INTO A FREQUENCY

That allows you to really be you

TO YOU WE SAY POWER

POWER FM
NOW WE’RE TALKING

Target Market

Age: (Primary) 25 – 49 years

Gender: Equally Male and Female

LSM Segmentation: LSM 6-10

Mindset: Aspiration, intelligent, informed and accomplished.

Consumer Insights

There is a need for greater intellectual stimulation from talk radio amongst the South African majority.

Our listeners have a genuine interest in the socio-economic development of the province and country. The station will be relevant to our listeners’ experiences, informed by our history and inspired by a South Africa we all hope for.

The majority of South Africans feel the local discourse, media, public debate, academia, economy and even politics are still dominated by an Eurocentric paradigm or perspective.

POWER 98.7 market/listener research clearly indicated that the majority of South Africans have been hoping for a forum or platform for the SA majority’s perspective to be heard.